/* ============================================================ LP Fashion Tech Day — MZK · mobile-first (QR no evento = celular) Reaproveita tokens.css (identidade MZK). Nunca hard-code cor/fonte. tokens.css é carregado via no (não @import, p/ não serializar o carregamento do CSS). ============================================================ */ *, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; } html { scroll-behavior: smooth; } /* foco de teclado visível (WCAG) — vale pra toda a página */ :focus-visible { outline: 3px solid var(--green); outline-offset: 2px; border-radius: 4px; } /* skip-link (a11y) */ .skip-link { position: absolute; left: -9999px; top: 0; z-index: 100; background: var(--coral); color: var(--ink); font-family: var(--font-body); font-weight: 700; padding: 12px 18px; border-radius: 0 0 10px 0; } .skip-link:focus { left: 0; } body { font-family: var(--font-body); color: var(--fog); background: var(--teal-900); -webkit-font-smoothing: antialiased; line-height: 1.55; overflow-x: hidden; } img { max-width: 100%; display: block; } a { color: inherit; text-decoration: none; } .wrap { width: 100%; max-width: 560px; margin-inline: auto; padding-inline: 22px; } section { position: relative; } /* grão sutil global */ body::before { content:""; position: fixed; inset: 0; z-index: 0; pointer-events: none; opacity: .035; mix-blend-mode: overlay; background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='140' height='140'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.8' numOctaves='2'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E"); } /* ---------- tipografia ---------- */ .kicker { font-family: var(--font-mono); font-size: 12px; font-weight: 600; letter-spacing: .2em; text-transform: uppercase; color: var(--coral); display: inline-flex; align-items: center; gap: 10px; } .kicker::before { content:""; width: 22px; height: 2px; background: var(--coral); } h1, h2 { font-family: var(--font-display); font-weight: 800; letter-spacing: -.02em; line-height: 1.05; } h1 { font-size: clamp(33px, 9vw, 52px); } h2 { font-size: clamp(26px, 6.5vw, 38px); } em { font-style: normal; color: var(--coral); } .g { color: var(--green); } .lead { font-size: clamp(16px, 4.4vw, 19px); color: var(--fog-dim); } /* ---------- botões ---------- */ .btn { display:inline-flex; align-items:center; justify-content:center; gap:10px; font-family:var(--font-body); font-weight:700; font-size:16px; padding:15px 22px; border-radius:13px; border:1px solid transparent; cursor:pointer; transition:transform .15s ease, box-shadow .15s ease, background .15s; text-align:center; } .btn:active { transform: translateY(1px); } /* texto ESCURO sobre coral: contraste AA (branco-sobre-coral reprovava WCAG) */ .btn--primary { background: var(--coral); color: var(--ink); box-shadow: var(--shadow-coral); } .btn--primary:hover { background: var(--coral-700); color: var(--ink); } .btn--ghost { background: transparent; color: var(--fog); border-color: var(--line); } .btn--ghost:hover { border-color: var(--coral); color: var(--coral); } .btn--wa { background: var(--green); color:#04231a; } .btn--wa:hover { background: var(--green-700); } .btn--block { width:100%; } .btn svg { width:19px; height:19px; } /* ---------- HERO ---------- */ .hero { min-height: min(92vh, 780px); display:flex; align-items:flex-end; padding-block: 90px 54px; overflow:hidden; } .hero__bg { position:absolute; inset:0; z-index:0; } .hero__bg img { width:100%; height:100%; object-fit:cover; } .hero__bg::after { content:""; position:absolute; inset:0; background: linear-gradient(102deg, rgba(0,28,35,.93) 0%, rgba(0,28,35,.74) 40%, rgba(0,28,35,.32) 72%, rgba(0,28,35,.42) 100%), linear-gradient(180deg, rgba(0,28,35,.35) 0%, rgba(0,28,35,.2) 42%, rgba(0,28,35,.88) 88%, var(--teal-900) 100%); } .hero .wrap { position:relative; z-index:1; } .hero .eyebrow-chip { display:inline-block; font-family:var(--font-mono); font-size:12.5px; font-weight:600; letter-spacing:.06em; color:var(--ink); background:var(--coral); border:1px solid transparent; padding:8px 15px; border-radius:999px; margin-bottom:20px; box-shadow:0 8px 22px -8px rgba(0,0,0,.55); } .hero h1 { text-shadow: 0 2px 6px rgba(0,0,0,.6), 0 10px 40px rgba(0,12,16,.8); } .hero .lead { margin-top:18px; color:var(--fog); text-shadow: 0 2px 5px rgba(0,0,0,.6), 0 4px 22px rgba(0,12,16,.7); } .hero .cta-row { margin-top:30px; display:flex; flex-direction:column; gap:12px; } /* CTA secundário rebaixado a link discreto (1 ação primária no hero) */ .hero .cta-secondary { display:inline-block; margin-top:16px; font-family:var(--font-mono); font-size:14px; font-weight:500; color:var(--fog); border-bottom:1px solid rgba(234,242,240,.4); padding-bottom:2px; text-shadow:0 2px 6px rgba(0,12,16,.8); transition:color .15s, border-color .15s; } .hero .cta-secondary:hover { color:var(--coral); border-color:var(--coral); } /* ---------- seções de conteúdo ---------- */ .section { padding-block: 64px; } .section--ink { background: radial-gradient(120% 90% at 15% 0%, var(--teal-800) 0%, var(--teal-900) 55%, var(--ink) 100%); } .section--teal { background: radial-gradient(130% 100% at 85% 0%, var(--teal-600) 0%, var(--teal) 45%, var(--teal-900) 100%); } .section h2 { margin-top: 16px; } .section .lead { margin-top: 18px; } /* problema */ .problem .big { font-family:var(--font-display); font-weight:800; font-size:clamp(24px,6vw,34px); line-height:1.12; letter-spacing:-.02em; } .problem .big .hl { color: var(--coral); } .problem__body { margin-top:22px; display:flex; flex-direction:column; gap:16px; } .problem__body .lead { margin-top:0; } .problem__body .lead strong { color: var(--fog); } /* checklist cards */ .cards { margin-top: 30px; display:flex; flex-direction:column; gap:14px; } .card { background: rgba(255,255,255,.045); border:1px solid var(--line); border-radius: var(--radius); padding: 22px; } .card .ico { width:42px; height:42px; border-radius:11px; display:flex; align-items:center; justify-content:center; background: rgba(0,208,124,.13); margin-bottom:14px; } .card .ico svg { width:22px; height:22px; stroke: var(--green); fill:none; stroke-width:2; } .card h3 { font-family:var(--font-display); font-weight:700; font-size:20px; } .card p { margin-top:7px; color:var(--fog-dim); font-size:15.5px; } .card--coral .ico { background: rgba(252,108,92,.14); } .card--coral .ico svg { stroke: var(--coral); } /* ---------- PROVA (autoridade + cases reais) ---------- */ .proof__intro { margin-top:18px; } .proof__intro strong { color: var(--fog); } .proof__stats { margin-top:30px; display:flex; flex-direction:column; gap:14px; } .stat { background: rgba(255,255,255,.045); border:1px solid var(--line); border-radius: var(--radius); padding:22px 22px 20px; border-left:3px solid var(--green); } .stat__tag { font-family:var(--font-mono); font-size:11.5px; font-weight:600; letter-spacing:.12em; text-transform:uppercase; color:var(--fog-dim); } .stat__num { display:block; margin-top:10px; font-family:var(--font-display); font-weight:800; font-size:clamp(34px,9vw,46px); line-height:1; color:var(--green); letter-spacing:-.02em; } .stat__u { font-size:.55em; vertical-align:super; margin-left:1px; } .stat__txt { margin-top:11px; color:var(--fog-dim); font-size:15px; line-height:1.5; } .stat__txt strong { color: var(--fog); } .proof__note { margin-top:22px; font-size:12.5px; line-height:1.6; color:var(--muted); font-family:var(--font-mono); letter-spacing:.01em; } .proof__note a { color:var(--fog-dim); text-decoration:underline; } .proof__note a:hover { color:var(--coral); } /* ---------- FAQ (AEO) ---------- */ .faq__list { margin-top:28px; display:flex; flex-direction:column; gap:12px; } .faq__item { background: rgba(255,255,255,.045); border:1px solid var(--line); border-radius: var(--radius-sm); overflow:hidden; } .faq__item summary { list-style:none; cursor:pointer; padding:18px 20px; display:flex; align-items:center; justify-content:space-between; gap:14px; font-family:var(--font-display); font-weight:700; font-size:16.5px; color:var(--fog); } .faq__item summary::-webkit-details-marker { display:none; } .faq__item summary::after { content:"+"; font-family:var(--font-mono); font-weight:600; font-size:22px; line-height:1; color:var(--coral); flex:none; transition:transform .2s ease; } .faq__item[open] summary::after { transform:rotate(45deg); } .faq__item summary:hover { color:var(--coral); } .faq__item p { padding:0 20px 20px; color:var(--fog-dim); font-size:15px; line-height:1.55; } /* ---------- FORM ---------- */ .formcard { background: rgba(255,255,255,.05); border:1px solid var(--line); border-radius: var(--radius); padding: 26px 22px; margin-top: 26px; } .field { margin-bottom: 14px; } .field label { display:block; font-size:13px; font-family:var(--font-mono); letter-spacing:.04em; color:var(--fog-dim); margin-bottom:7px; } .field input { width:100%; font-family:var(--font-body); font-size:16px; color:var(--fog); background: var(--teal-900); border:1px solid var(--line); border-radius:11px; padding:14px 15px; transition:border-color .15s; } .field input::placeholder { color: var(--muted); } .field input:focus { border-color: var(--coral); } .field input:focus-visible { outline: 3px solid var(--green); outline-offset: 1px; border-color: var(--coral); } .field input[aria-invalid="true"], .field input.is-invalid { border-color: var(--coral-700); } .field__hint { display:block; margin-top:6px; font-size:12px; color:var(--muted); font-family:var(--font-mono); letter-spacing:.02em; } .field .opt { color:var(--muted); font-weight:400; text-transform:none; letter-spacing:0; } .consent { display:flex; gap:11px; align-items:flex-start; margin:6px 0 18px; } .consent input { width:20px; height:20px; flex:none; margin-top:2px; accent-color: var(--green); } .consent label { font-size:13.5px; color:var(--fog-dim); line-height:1.4; } .formcard .alivio { margin-top:13px; text-align:center; font-size:13px; color:var(--muted); font-family:var(--font-mono); } .formcard .erro { display:none; margin-top:13px; padding:12px 14px; border-radius:10px; font-size:14px; background: rgba(252,108,92,.12); border:1px solid rgba(252,108,92,.35); color: var(--coral); } .formcard .erro a { color:var(--fog); text-decoration:underline; font-weight:600; cursor:pointer; } .formcard.has-error .erro { display:block; } /* thank-you */ .thanks { display:none; text-align:center; padding: 8px 0; } .formcard.done .form-body { display:none; } .formcard.done .thanks { display:block; } .thanks .check-circ { width:64px; height:64px; border-radius:50%; background:rgba(0,208,124,.15); display:flex; align-items:center; justify-content:center; margin:0 auto 18px; } .thanks .check-circ svg { width:34px; height:34px; stroke:var(--green); fill:none; stroke-width:2.4; } .thanks h3 { font-family:var(--font-display); font-weight:800; font-size:23px; } .thanks p { margin-top:10px; color:var(--fog-dim); font-size:15.5px; } .thanks .btn { margin-top:22px; } /* oferta */ .offer { background: radial-gradient(120% 100% at 50% 0%, var(--teal-600) 0%, var(--teal) 40%, var(--teal-900) 100%); } .offer .box { border:1px solid rgba(0,208,124,.3); border-radius: var(--radius); padding:28px 22px; background:rgba(0,208,124,.05); } .offer .lead strong { color: var(--fog); } .offer__scarcity { margin-top:16px; display:inline-flex; align-items:center; gap:9px; font-family:var(--font-mono); font-size:13px; letter-spacing:.02em; color:var(--green); } .offer__scarcity::before { content:""; width:8px; height:8px; border-radius:50%; background:var(--green); box-shadow:0 0 0 4px rgba(0,208,124,.18); flex:none; } /* CTA final */ .final { text-align:center; padding-block: 70px; } .final h2 { max-width: 18ch; margin-inline:auto; } .final .btn { margin-top: 28px; } /* footer */ footer { padding: 34px 0 40px; border-top:1px solid var(--line); text-align:center; } footer p { font-size:13px; color:var(--muted); font-family:var(--font-mono); letter-spacing:.03em; line-height:1.8; } footer .thanks-line { color: var(--fog-dim); } /* WhatsApp flutuante (verde + glyph oficial do WhatsApp) */ .wa-float { position: fixed; right: 18px; bottom: 18px; z-index: 50; width:58px; height:58px; border-radius:50%; background: #25D366; /* verde oficial do WhatsApp */ display:flex; align-items:center; justify-content:center; box-shadow: 0 12px 30px -8px rgba(37,211,102,.55), var(--shadow-lg); transition: transform .15s ease; } .wa-float:hover { transform: scale(1.06); } .wa-float svg { width:33px; height:33px; fill:#fff; } /* tablet */ @media (min-width: 720px) { .hero .cta-row { flex-direction: row; } .cards { display:grid; grid-template-columns: 1fr 1fr; } .section { padding-block: 84px; } } /* desktop — usa a largura, layout editorial (menos centralizado) */ @media (min-width: 900px) { .wrap { max-width: 1160px; padding-inline: 48px; } .section { padding-block: 112px; } /* HERO: texto à esquerda, imagem respira à direita */ .hero { min-height: min(94vh, 840px); } .hero h1 { max-width: 15ch; } .hero .lead { max-width: 42ch; font-size: 21px; } .hero .cta-row { margin-top: 36px; } .hero .btn { width: auto; } /* PROBLEMA: manchete | corpo */ .problem .wrap { display:grid; grid-template-columns: 1.05fr .95fr; gap: 60px; align-items:center; } .problem .kicker { grid-column:1; grid-row:1; } .problem .big { grid-column:1; grid-row:2; margin-top:0 !important; font-size:40px; } .problem__body { grid-column:2; grid-row:1 / 3; align-self:center; margin-top:0; max-width:46ch; } .problem__body .lead { font-size:18px; } /* CHECKLIST: headline contida + cards 2x2 largos */ .section--teal h2 { max-width: 22ch; } .cards { gap: 18px; margin-top: 40px; } /* PROVA: intro contida + 3 cases lado a lado */ .proof__intro { max-width: 60ch; } .proof__stats { display:grid; grid-template-columns: repeat(3, 1fr); gap: 18px; margin-top: 40px; } .proof__note { max-width: 80ch; } /* FAQ: lista contida (legibilidade) */ .faq__list { max-width: 760px; } .faq__item summary { font-size:17.5px; padding:20px 24px; } .faq__item p { padding:0 24px 22px; font-size:15.5px; max-width:68ch; } /* FORM: copy | card */ #form .wrap { display:grid; grid-template-columns: 1fr 1fr; gap: 60px; align-items:start; } #form .kicker { grid-column:1; grid-row:1; } #form h2 { grid-column:1; grid-row:2; } #form .lead { grid-column:1; grid-row:3; } #form .formcard { grid-column:2; grid-row:1 / 7; margin-top:0; } /* OFERTA: texto | botão */ .offer .box { display:grid; grid-template-columns: 1.5fr 1fr; gap: 44px; align-items:center; padding: 48px; } .offer .kicker { grid-column:1; grid-row:1; } .offer h2 { grid-column:1; grid-row:2; margin-top:14px !important; } .offer .lead { grid-column:1; grid-row:3; } .offer__scarcity { grid-column:1; grid-row:4; margin-top:18px; } .offer .btn { grid-column:2; grid-row:1 / 5; align-self:center; margin-top:0 !important; width:100%; } /* FINAL */ .final { padding-block: 100px; } .final h2 { font-size: 44px; max-width: 24ch; } } @media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } * { transition: none !important; } }